2009-08-28
Watchdata looks to offer multi-application EMV products in a single-chip card
Singapore, 28 August 2009 - Watchdata, one of the leading innovative smart card and contactless technology solutions providers in the world, gears up to exploit the potential of the EMV market.  The EMV chip technology continues to be the preferred and key platform for the global payment industry. Many countries around the world are migrating to EMV as it offers additional chip functionalities, as well as added security and protection compared to traditional magnetic stripe cards. Watchdata looks to take advantage of the EMV migration, as it becomes a global player in the financial service sector.  Watchdata’s knowledge and expertise in the smart card industry instantly gives it an edge to be a key EMV chip card provider.


Moreover, Watchdata looks to offer more than just an EMV chip card as the high growth and proliferation of multi-application chip card solutions open many windows of opportunities. The integration of transport and EMV payment, for example, creates an all-win situation for consumers, card issuers, merchants and system operators as the usage of cards expands to many different areas. Watchdata aims to provide the ease and convenience of a single EMV card for seamless and speedy contactless micro- payment of goods and services.

Watchdata is certainly ready and capable of providing multi-application EMV products and solutions as the global interoperability and compatibility of chip-based payment cards extend to new types of payment devices including contactless and mobile proximity payment.
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