- Watchdata Joins SIMalliance
Beijing, China--Watchdata System Co. Ltd. has joined SIMalliance to reinforce its commitment to common and interoperable SIM, handset and platform architectures. The announcement came on April 21, 2008 in London. Watchdata is the sixth largest smart card solutions provider in the world according to Gartner CY07 Chip Card Market Share Survey. It is one of the largest suppliers of smart card inside China with the fastest growth year to year. Moreover, Watchdata continues to be the leading provider of smart card solutions for the banking market in China.
SIMalliance promotes the SIM as a secure and flexible multi-application device for the deployment of pioneering mobile multimedia, transactions and communications services and educate the market about the technology. Watchdata´s membership further establishes SIMalliance´s global footprint and confirms the association´s position as the reference organisation for the SIM Industry.
Watchdata is committed in supporting SIM technology for its flexible and secure universal platform that allows sophisticated personalization of services and content. Watchdata´s very own SIMpass™ is the latest innovation in SIM technology that promotes contactless applications. Contactless technology enables high-speed transaction processing that is much better than contact or magnetic technology. It is also more efficient when high volume of transactions must be process very quickly or hands-free, such as on mass transit transportation (MRT). With the SIMpass™ technology, customers can now use their mobile phones for shopping, account transfer, public transportation, and other contactless payment transactions.
Commenting on joining the alliance, Michael Yu, VP for international business of Watchdata said, "We are proud to be one of the world´s leading SIM card providers that promote the SIM card technology as the secure and flexible tool to deliver multi-application and pioneering mobile services. Our tie-up with SIMalliance shows our commitment in working with all the participants of the mobile services ecosystem to bring the latest and the most innovative SIM card technology, such as our very own SIMpass™ into full play. SIMpass™demonstrates the power of the SIM card technology in providing a major breakthrough in the convergence of telecommunication and secure payment."
Created in 2000, SIMalliance is a non-profit industry association made up of the world´s leading SIM card manufacturers. Over the past five years, SIMalliance has become one of the world´s foremost commentators in the mobile business. By operating outside the singular commercial interests of any individual SIM card player, the association has been able to pinpoint the mission critical services on the horizon and help steer development to meet the practical needs of the mobile market.
SIMpass™ technology offers unparalleled feature set to enable very secure, highly compatible, cost effective and quick to market value-added mobile solution. SIMpass™ integrates the security module, payment module, telecom module and application module all in one SIM card. This allows mobile operators to stay at the center of the mobile contactless service solution while giving their customers a highly cost effective value-added service that suit their lifestyles.