Watchdata's logo is transformed based on the letter "W". The white spaces on the shoulders represent a pair of keys of different shapes. A key delivers the message of safety. The two keys symbolize public key and private key respectively. This means that Watchdata specializes in asymmetrical Public Key Infrastructure technology with an emphasis on security.

The blue part of the logo composes of a pair of swallows. It represents our solidary and aggressive organizational culture, indicating Watchdata's prominence.

The letter "W" and the circular ring form one integrated mass express the enterprise connotation and declare the progressive enterprise attitude.