
- Live Fresh by DBS 3-in-1 Visa Credit Card
- 2010-09-29
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Watchdata is the first and so far, the only smart card vendor to comply fully with the Singapore Standards for Contactless ePurse Application (CEPAS). CEPAS is a significant milestone for Singapore?s micropayment landscape. It is a key pillar of the national ePayment infrastructure, outlined in IDA´s 10-year infocomm masterplan, Intelligent Nation 2015 (iN2015). CEPAS is a result of a collaboration spearheaded by IDA working closely with the Land Transport Authority (LTA) and the industry to develop a cashless nationwide e-payment platform. In became a Singapore published standard in 2006.
DBS is the first bank in Singapore to enter the fray in introducing the 3-in-1 CEPAS-compliant Visa credit card. Launched on 25 August this year, the Live Fresh by DBS combines Visa payment, Visa payWave and ez-link services on a single-chip smart card. Consumers, who in the past needed two or more cards for various payment options, now only need one card, which combines the benefits of a regular Visa credit card and the lifestyle privileges put together by DBS with the speed and convenience of contactless payment and transit features.
Cardholders can enjoy the speed and convenience of electronic contactless payments for different needs ranging from retail purchases in participating retail outlets to public transport payments on buses and MRT trains. The contactless payment technology allows users to pay by simply waving their card in front of a secure point-of-sale (POS) contactless reader, providing them with the convenience of shorter transaction and queue times and a quick and hassle-free retail experience.
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